The legalization of recreational marijuana use in Canada is imminent and will change the economic landscape. Licences have been obtained, space is purchased, and capacity is planned. There are many unknowns, and the business plan cannot be fully established because of these unidentified variables.
When Canadian Liberal party leader Justin Trudeau ran in the last federal election, one of his campaign promises was – if he were to become Prime Minister – the immediate legalization and regulation of marijuana. Calling existing laws a “failed system,” Trudeau’s late September 2015 pledge did not go unnoticed by the Canadian public, provincial government leaders, lawmakers, doctors, and potential investors.